Personal Portfolio
This portfolio presents a curated selection of postgraduate projects, undergraduate dissertation research, and academic essays examining strategic decision-making, organisational performance, commercial growth, and the applied use of artificial intelligence in business contexts. The work integrates established management frameworks with financial and operational analysis, translating theory into practical, decision-oriented recommendations for organisational leaders.
Key Skills
Strategy and Decision-Making
Market entry analysis, competitive strategy, platform and ecosystem design
Structured problem framing using PESTLE, Five Forces, Blue Ocean, OKRs, Balanced Scorecard
Translating strategy into execution roadmaps and KPIs
Commercial and Sales Strategy
B2B sales strategy design, pricing models, capacity planning
Value-based selling, negotiation planning, BATNA analysis
Client needs diagnosis and solution positioning
Finance and Business Analysis
Financial modelling, investment appraisal, scenario analysis
Linking strategic initiatives to ROI, growth, and risk exposure
Performance metrics and management reporting
Operations and Process Design
Service design, operational optimisation, scalability planning
Modularity and postponement to improve flexibility and efficiency
Process mapping and implementation planning
AI and Digital Strategy
Applying AI as a structured decision-support tool
Evaluating AI-enabled business models and operational use cases
Risk assessment, governance, and implementation considerations
Professional Capabilities
Executive communication and presentation
Stakeholder management and cross-functional collaboration
Analytical writing, structured reporting, and recommendations
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